Our Story 

Suma Suma is a play on words from the Indonesian 'Sama Sama' - a response to a 'Thank you' ..... and we all love a bit of Summer Summer!  Most of our clothes are New Zealand designed and sourced in Indonesia and Thailand with much Aroha, while others are hand picked from markets and small family run stores across Indonesia. 


The love affair started many years ago with owner Jo having a keen interest in fashion. The opportunity arose 8 years ago having worked for the previous business owner and learning the buying process, for Jo to take over and re-brand Suma Suma to what it is today. Her unique style combined with her understanding of what people want to wear and what suits many body shapes lead her to design the exclusive 'Sunshine NZ' label. 

Travelling to Indonesia and Thailand on a regular basis, Jo has built many great friendships with her suppliers who are now considered Whanau. From picking the fabrics and having them dyed and cut to her patterns, Jo is involved from the very beginning with her Sunshine NZ range. Other items in the Suma Suma range are hand picked with our customers requests and comfort in mind. Sourced ethically and from a wide range of suppliers, Suma Suma try to bring you unique pieces that you may not find in NZ but through their bright colours and easy to wear styles, will bring you back to that carefree Summer feeling. 


Paihia is our home - the beautiful Bay of Islands is the perfect Summer vacation spot and where our flagship store has been situated for the last 8 years. The shop is run day to day by Jo, her mother Karen, long term team member Elsy and Cat who manages the store and online aspects of the business. Drop in and see us, you will always recieve a warm welcome and some great advice on styles to suit your body type. We love to see a happy customer leaving with a unique piece from Suma Suma.


Our flagship Paihia store opens from October to June with various pop-up stores having being open around the Country, keep an eye out each Summer to see if we 'pop-up' near you!